This report presents an overview of the findings obtained from the UCENet Sweep that was conducted in June and July 2017.
This year the sweep theme was affiliate marketing. The purpose of the sweep was to identify entities within this sector that are conducting activities that are potentially non-compliant with the unsolicited communication regimes of the UCENet members. The sweep was also designed to enhance UCENet members’ collective knowledge about affiliate marketing, which is a prevalent marketing model in electronic commerce.
2017 UCENET Affiliate Marketing Sweep Report